by Brenda McKinley | Mar 2, 2026 | Lead Generation
At some point, every Ontario real estate agent asks the same question. Brokerage leads vs Zillow leads. Which one is actually worth your time and money? Usually, this question shows up after a few months of buying leads from a third-party platform and watching most of...
by Brenda McKinley | Mar 2, 2026 | Lead Generation
In 25 years of Ontario real estate, I’ve heard the same complaint a thousand times. “Online leads are garbage.” At first, the pattern seems obvious. The leads are cold. They do not pick up. Many were “just looking.” Sometimes, the number is fake....
